My first reaction to this was, "Holy shit, that's awesome! 8D ... Now, what can it do?"
But, by my second reaction, I made my inner fanboy shut up. Realistically, this isn't a whole lot different from what we already do. Most of the food we eat is already genetically altered on some level, either by artificial breeding (you know, breeding the fattest chickens to make bigger chickens) or genetic engineering (finding out the fat chicken gene and replicating it).
This honestly isn't much different, except it's completely artificial instead of just using genes and genetics. Personally, I'm interested in hearing what they plan to do with this new technology.