Personally, I don't think it wants to be in the same league as Cloverfield. Definitely not Rocky Horror since that wasn't really a 'horror' movie, it's a parody. Cloverfield and this are worlds apart (and the fact that I think Cloverfield was terrible, but that's just my opinion). This movie reminds me of things like House of a 1000 Corpses, Devil's Rejects, Calvaire, Pumpkinhead, Lair of the White Worm, even Hellraiser.
I believe that every director hopes to get a fan following of some sort.
Just my two cents.