Its one of those commercials that is creative, unique (VERY UNIQUE) and needs to be made more often. Whoever thought of coming up with a bar of game characters who all broke the 4th wall and knew of their player, was a genius.
I especially like the actor who played Snake. The voice was very close. I almost thought it was the same voice, but it isn't. Just a good mimic.
Its commercials like this one that makes me want to watch. I've seen it probably 5 or so times. That is rare for me, considering I don't watch TV much at all, and I (tend to) avoid ads like the plague.