The cry came from the people quite unexpectedly. And loudly. It was very loud. A rogue Faery creature, a troll from the looks of it, had come out of the forest and into the village. This had never happened before. Several of the town's mages had tried to suppress it and failed. This troll was different, larger. The people had no choice but to flee to the next village.
The troll stayed for several days, consuming what it could and destroying what it couldn't. When it finished, it moved on to another village. The people of the destroyed village, having foreseen this, had prepared this village for an attack, but it was in vain. The troll was simply too strong. The village mages combined had little power as it was, as the village Council wanted to preven an uprising. The Heroes of the village were not heroes at all, but ordinary humans who claimed the title simply for the monetary benefits. The people again fled, finding a larger town, one they felt would be too large to be targeted.
When they had told their story, the village Council sent messengers down every road that left the village in hopes of finding someone who could defeat the troll. Many of the messengers would perish, they knew, but perhaps one would find his way to a village that could send help.