Most internet search engines pick up keywords. If you want your site to be retrieved by search engines, you need to use the keywords that you want to be found by those running searches. (If you want a DnD site, then use the word DnD and role playing and so forth repeatedly). A rather cheesy trick to use is to simply repeat the word/words at the bottom of the page by making them the same color as the background.
It is known that Google penalizes for this.
Also, the best way to get your page noticed is to have other reputable sites link to it. Elliquiy, at the moment, is not one >_>