Concept: A wealthy businessman is primed to be named a senior partner at a prestigious, very conservative banking firm. There's only one problem: he likes men. While he's managed to keep that a secret from his coworkers and superiors, it's still causing a roadblock to his promotion. The "good ol' boys club" that runs the firm prefers their partners to be married. So, he sets out on a quest to find his perfect "wife." From there this could go in two directions:
1.) He goes out and kidnaps a perfect candidate and then forcibly feminines him. However with the banker being a man of high standards, his captive can't just simply pass as a woman. He has to pass a refined, cultured woman of high class and taste. To keep his captive's cooperation the businessman could offer a large sum of money (millions) if he simply plays the trophy wife role for a set period of time (5 or 10 years). A contract is drawn up that states the "wife" cannot reveal her true self, expose the businessmen or escape during the period. Secretly the businessman has worded the contract so that if things ever did go south he could claim this "woman" tried to extort money from him
2.) The other option is that the businessman already has a secret male lover and proposes the idea of him becoming his wife. The partner could be willing and this could be a softer, more romantic tale of them coming to accept the lifestyle change and the challenges it comes with. Or perhaps the partner is not fully convinced and needs to be coerced/forced nonetheless.
In either case, the businessman would also have his own selfish interests in mind. While being conditioned as a woman, she'd also learn how to better "please" her partner in a more feminine way. Behind her elegant exterior, she'd be highly sexualized, always "on call." I imagined the "couple" attending a very formal dinner, the husband's hand slipping under the table and rubbing her thigh a certain way. It's her signal to excuse herself to the ladies' room. He follows subtly several minutes later to sate his needs.
The focus of the story would be her transformation and reaction to it. She'd basically be a prisoner in a very gilded cage. Could she handle her new feminine role, perhaps with a live-in stylist choosing the latest fashions that she MUST wear, despite her own discomfort? Does she come to like the new lavish lifestyle, spending time with her new friends, the other trophy wives, hosting charity events and endlessly shopping? Forced or not, does she come to love her husband? Lots of possibilities.
Inspiration pics (NSFW for lingerie images)