Not at all. Overly aggressive Marketing generally has the reverse effect.
I am not a fan of such commercials. At all. But often, morals and ethics are thrown right out of the window, when it comes to money. Trust me, I know more about it than I want to. No miracle that I love doing Ads for Charity Organisations and the like.
Edit: Personally, I think that spot is crap. It focusses WAY too much on the girl, and not on the product they are trying to sell.