I know the reference to the coffee incident was old, but I see it used quite often. I'd like to point out that McDonald's had been sued several times for the temperature of their coffee hurting people. They had always settled out of court and so no press was mentioned. McDonald's decided to fight this one in court and the woman was actually suing only for her medical bills, which consisted of some pretty serious burns. McDonald's had been warned on several occassions during those previous lawsuits to lower the temperature of their coffee, which they kept that hot so that they wouldn't have to continually change the pot. She won the lawsuit and was awared a massive sum of money, far more than what she originally sued for. So it's not such a black and white case.