I swear, The Secret World has the worst naming system I've ever come across. The character's nickname really shouldn't be the unique one. It makes no sense any way you spin it - except that they need to use one specific name for things like whispering, and whispering John Doe isn't quite as ... well, it's kinda weird, you know?
Anyway, a quick list of all the names that are taken: Every word in the dictionary, every real name, most words that actually consists of two separate words ... And, I mean, I'm particular about nicknames. Nicknames tend to evolve quite organically, you know? If someone makes some sort of remark that earns someone the nickname ... I don't know, "Silver Wolf", that name isn't going to last very long. Pretty soon, people will be calling the person either Silver or Wolf. Or Sil. Or something similar to that.
Edit: Having finally made a character I'm happy with, I got to play the game, and ... it's pretty good. It has some really novel concepts, too.
For one thing, it has a mission system where the missions you're given are sorted by category. Sabotage missions seem to involve things like bypassing security cameras and lasers and that sort of thing, without much emphasis on fighting. Investigation missions are where it gets really interesting. And hard.
This one mission sent me to access a datapad or something, but to do that I first had to get the code. And the way you do that in this game isn't by killing a guy who then drops the code, no, no. I was given some hint about the code being the number of the first song the priest would sing, or something like that. Not having attended a service in a church in my entire life, I had no idea what to look for. The sign was there, in plain sight, with the numbers. But I had no idea. So I fired up the in-game web browser, which is a tool specifically included for the purpose of aiding in investigation missions ( not so much to look up the solution, but to do research, you know? ). It's quite an original way, I think, of .. grounding the game firmly in the digital age.
Combat is similar to WoW and SWTOR, but not identical. It's closer to SWTOR, having no auto attacks and such, but ... it's far less static, too. You have the ability to dodge attacks, and certain attacks like shotgun blasts don't target enemies, but an area, and the way you're facing actually matters. It's not revolutionary, but at least it's not just more of the same old.
Another thing it does differently is that there are no classes in the game. Well, in a way there are, but the way it works is you can have two weapons equipped at any given time, and you're free to combine as you please. As you get deeper into the skill trees, you can start to specialize more and more. You don't select them at character creation, either, but pick them during the introductory part of the game. I don't know how flexible it is with regards to respeccing, though.