That's fucked up. You don't see Home Depot trying to continue to make money off of the toilet they just sold you. Why do the video game manufacturers think they're somehow special?
Home Depot gets to put more than $5 mark-up on that toilet which earns them more profit. No matter what, people always need toilets. People always need toilet seats. People always need toilet handles, and all those jiggers inside that make it work.
It's like used car sales. Yeah, the car company makes money off of the car once, but that car company is also cashing in on every replacement part required to fix it, and especially makes money if you happen to use one of their licensed mechanics who probably has a financial deal with them in order to get first party parts.
Video games...don't have that advantage. The studio gets to sell one copy of that game and that's it.
My biggest problem with it is how GameStop is so incredibly aggressive with it. I bought Gears of War 3 new on day one of release, and inside was a flyer telling me to trade it in for $30 credit (50% of what I paid just that day, which honestly don't seem like a fair trade to me). GameStop doesn't care what condition you keep that game in (Hell, they don't care the condition THEY keep it in), as long as they can sell it for $25 mark up. They're making a killing.
They also have the industry duped with all this reservation jargon. Reserve a copy of the game and get this bonus content, guaranteeing you buy it new! Yeah, okay, and guess what? That $5 you just dropped to reserve that game? GameStop has it sitting in a bank accruing interest.
GameStop is seriously friggin' evil, and they have no interest in the companies or the employees that work for them. Bobby Kotick may be a cock mongler, but there's a lot of good developers out there trying to feed their families, and are stressing out 80 hours a week to do it. And in the end, even if they make a rock solid game, their studio might go under. Perfect example: while it wasn't perfect, I actually liked Pandemic's The Saboteur. It was fun. But, before the game even hit store shelves, the studio was shut down.
The games industry IS struggling, and it deserves what money I can toss my way.
At the same time, I really think the industry needs to consider other options.
1) No other entertainment medium costs this much. It should be $30 for a new game instead of $60, but because old SNES and N64 games sold at upwards of $70 (no joke, games didn't get more expensive, they actually cost less to buy as inflation went up), they are deciding to keep the old way. As a result, their market on release day is limited to the enthusiasts, the smallest possible market they could cater to.
2) Moichandising. Guess how much money Rovio makes off of all those Angry Birds plushes, pillows and back packs? A shit ton. What about video games? If you're lucky, you get a t-shirt at Hot Topic. If you're more lucky, you get a McFarlane action figure. If you're Microsoft or Valve, your merchandise the shit out of Halo and Portal and realize that making money is easy as shit when you can license products and put your stuff up on ThinkGeek. Hell, I bought the fucking Resident Evil Deck Building Game on a whim because it was $30 and had Resident Evil on there. Now it's become an excuse for my friends and I to hang out more often because it's fun as Hell.
3) Release multiple prints. The thing that pisses me off most about companies hating on Used Games is there's no alternative most of the time. The biggest AAA games get multiple prints and shipments, sure, but I bet you'd be hard pressed to find the first Bioshock, Dead Rising or Darksiders brand spanking new on store shelves. Is it really that expensive to print a fucking disc and ship it?
Of course, this is going to be null and void soon enough. Digital Downloads are on the rise, and Steam has made the most money by putting games on sale. So, yeah, hopefully soon enough this won't be worth bitching about.