To that end, the 16-year-old network—owned by NBC Universal—plans to announce that Syfy is its new name March 16 at its upfront presentation to advertisers in New York.
What a brilliant idea. I'm so proud that they chose to use the plural of a word from my Polish heritage, syf: http://en.wiktionary.org/wiki/syf
1. dirt, filth, grime
2. (colloquial) pimple, spot
3. (colloquial, vulgar) syphilis
Of course, syphilis is a mass noun, so associating it with the -y pluralization is cheating. That's okay though, cheating in the name of cheap humor ought to be expected.