For those with no STEAM...

[Mindhazingsquid]

I give you, Half-life 2... the movie!  Now 76% more livier and 59% more actionier.
http://www.youtube.com/watch?v=q1UPMEmCqZo

[ZK]

Now only if major production studios could get it right like these commercial makers. But alas, that day in age won't ever transpire. x.x

[Lithos]

Just random thought but even though I hate DRM / Activation server setups... I am quite much in love with STEAM. They could market it like apple does mac.. - it just works.

[ZK]

Steam is DRM that works.

[Mindhazingsquid]

Valve, in my most humble of oppinions has done many things right.  Not just STEAM but their whole marketing strategy in general.  After all they SUPPORT modding.  They even go out of their way to make it easy for people to make mods by handing out develper kits.  I mean, how cool is that?!  Then, once something really cool is made, they help the modder(s) to sell it.