It has nothing to do with there only being one way to build a franchise. It has everything to do with DC trying to play catch-up and claim success that Marvel has trailblazed for.
Show me one press clipping, one quote where anybody from Warner Brothers or DC Entertainment is claiming success for what has happened with MCU. I going to go out on a limb and say you won't find one.
Getting the audience to care about individual characters is a powerful and intelligent marketing strategy that Marvel followed, building hype individually for Iron Man and Captain America and Thor and Hulk (sort of, poor guy's movies don't work out well) before dropping the big gun of Iron man AND Captain America AND Thor AND Hulk with guest stars Black Widow and Hawkeye. Plus, doing it that way allowed them to, if one of the team members turned out to be a flop, just cut them from the eventual lineup or reduce them to a cameo somehow.
I don't know The Avengers comic history, but I'm guessing there are certain core characters that if they hadn't appeared in the movie then it wouldn't "really" have been The Avengers. I'm guessing that Iron Man, Captain America and Thor are part of that central core group.
So what's happening with The Justice League? There have been various incarnations of the team, but if Batman, Superman and Wonder Woman are missing then it's not "really" the Justice League. MoS introduces the new DC movie reboot, sort of like Iron Man did. But there's no SHIELD to act as a bridge between the films so DC have to do things differently, which where Batman\Superman comes in, with plenty of cameos from characters they are planning on having in the Justice League film. Then there's the Wonder Woman film before the big team outing.
There was no Star Lord movie because, until July 2014, there was no Star Lord comic - who knows, maybe he'll get one down the line now that he has proven his draw power. The individual Guardians aren't franchises with the weight to support a movie in the first place,
And I think every other character in the Justice League film falls in that category.
but that shows you've missed the point. DC is trying to both play follow-the-leader and not play follow-the-leader at the same time, by releasing their team-up movie before their solo films.
You do realize that all off the Justice League spin offs are barely in pre-production? Cyborg and Green Lantern are slated for release until 2020, things will change. The guy playing Cyborg doesn't work out then either they recast or quietly drop the film, the same thing that happened with the Hulk.
Also there is no logic to your statement, someone cannot do A and simultaneously not do A.
If they would pick one instead of trying to ride the fence, I wouldn't be criticizing them at all
Why criticize them at all? It's a pretty safe bet you haven't seen the final version of Batman\Superman or read the final script. So you have no idea what the final product is going to be like, any criticism at this point can only be made on the basis of pre-existing internal bias.
- doing what works is unfortunately one of the smarter things Hollywood tends to do, even when that creates nine million remakes and reboots of franchises. Instead of Marvel's strategy of making the audience care about their characters, they are relying purely on brand name recognition with Superman AND Batman AND Wonder Woman
Yes, because when Marvel released Iron Man and The Incredible Hulk they were in no way relying on the brand name recognition of Robert Downey Jr. and Edward Norton. And of course it is DC's plan to make the audience completely disinterested in their characters because that's been shown to be the best way to make people turn up for the sequel.
and expecting Dawn of Justice to be simultaneously
A) a sequel to Man of Steel,
B) an intro movie to yet another Batman, he of the infinite reboots
C) an intro to Wonder Woman before her own solo film
D) A good movie in its own right.
Iron Man 2 had to be simultaneously
A) a sequel to Iron Man,
B) an intro movie to yet another James Rhodes
C) an intro to Black Widow before her rumoured solo film that never materialized,
D) A good movie in its own right.
I don't think Snyder made all the right choices in MoS - Gritty Superman is not at all my flavor - but it's a competently made movie. I'm much less sanguine about his ability to make a good movie that balances screen time and writing for three big-name heavyweight heroes instead of one, and whose failure will send DC's plans toppling like a house of dominoes. If AffBats can't pull off the role, for instance, it hurts DoJ and also cripples the new Batman franchise before it even gets off the ground.
Same could have be said for Robert Downey Jr. or Chris Evans; if Iron Man had gone down in flames then the MCU is crippled before it's started. If Captain America: The First
Avenger flames out at the box office then how can there be a second Avenger or even a whole team of Avengers?
As for three big name heroes, obviously I don't know exactly what the script is but the film title and rumors suggest that Woman Woman isn't really going to heavily involved so only two big name heroes, but DC are putting all of their eggs in Zack Snyder's basket and that is a big risk to take. As for "crippling the new Batman franchise", there are no plans for a solo Batman film, so can it hurt something that doesn't exist?
But their whole DCCU strategy, as it has been revealed to the public, stinks all over of playing catch-up to the MCU.
Of course DC are playing catch up, Iron Man was released same year as The Dark Knight. Where MCU had a plan to build towards The Avengers, DC had to wait for Nolan's trilogy to be over before they could make their own shared universe from scratch.
Having plans for the next 5 years is always a sign of being disorganized
MCU have announced their plans over the next 4 years, does that make them more or less disorganized?
and seems to run entirely on 'it worked for Marvel, let's do it too' while also going 'let's do our own thing instead of just copying Marvel'. They need to pick one or else they're going to get neither.
Again there is no logic to that. You criticize DC for copying the MCU blueprint and in the same breath criticize DC for not copying the MCU blueprint. There many ways to describe taking that type of stance but sensible, reasonable and logical are not on the list.