I am personally of the opinion that few things should ever become routine. What's surprising and flattering the first time quickly becomes mundane and predictable — and annoying. But that's the way my brain works. I set up an alarm on my computer so that every 30 minutes, I get a pop up telling me to take a break, get up and move. The first couple days were successful, and after that I became so accustomed to just closing out of the alert without even giving it a second thought; it became little more than a distraction and inconvenience, since it would take the window focus away from whatever else I was doing and I'd have to manually click back in. Etc.
I'm personally wary of traditions as well, despite still having some fondness for them. If I get roses every year for Valentine's Day, then those roses cease to mean anything. It can become an obligation of tradition. Something that's done because that's what needs to be done. And if one year the roses don't come? Their absence DOES have meaning, and that's emotional baggage that doesn't need to exist.
I'm reminded of a conversation I had with a friend. I was complaining about the utter dilution of the phrase "I love you." I tell it to my lovers, my family, my dear friends, my puppies, my stuffed animals. I have no real way to distinguish among those people the different ways that I love them. In writing, I wanted there to be a way that my characters could talk to each other that held a potent meaning, but because in English, there aren't many other words, I'd have to make up something new. And though to the characters, that might be something very meaningful, it lacks potency to the readers.
My friend told me that he was actually quite grateful for the ambiguity of the word "love", because he's pretty sure his ex-lover would have had a breakdown when the transition was made from saying "I love you as a lover" and "I love you as a friend."
I'm also the kind of person who has come to resent the gift-giving holidays in general. Especially when I see something I want to gift to someone, and I'm told: "You should wait and give it to them for Christmas." I want to give and receive gifts freely, with no obligation of timing or reciprocation.