The inhabitants of the town are largely simple folk. They spend a lot of time keeping to their livelihoods. I wouldn't describe characters as hero's, as I imagined the game being more focused upon common people in a hard situation. But there will working against those who would do the village harm, or helping them if you have a mind to. The humans make up the majority. They fill most roles you would imagine of a medieval village; fisher, farmer, baker, guard, etc. Elves make up a small minority and are more down to earth than typical Tolkien elves. Though, they do still remain more insular and haughty. They typically fill the more important or technical jobs; cobblers, glass maker, high merchant, healer. And the beastmen are a mixed lot. They are another minority, but larger than the elves, and form up the more labor intensive jobs as they are stronger than most humans. Their beast heritage can take the form of fur, ears, the usual sort of things from a variety of different animals.
The role of the players would be to be such villagers and pursue whatever their agendas are while facing the oncoming adversity of the world.