If I'm going out, or it's a special event, then I'll use Jean-Paul Gaultier's Le Male - a really nice, clean, fresh-out-of-the-bath scent. If I'm entertaining a lady (though I admit, there's fat chance of that ever happening again, lol) I'll deploy Givenchy Gentleman - an amazing scent, which actually once prompted a woman in a Chinese restaurant to come over and sniff me. And for all the right reasons, I might add. :-D
For general day-to-day use, I usually go for Brut. Yeah, I know - use more than a modicum, and you'll end up smelling like the inside of a vacuum cleaner. But I've found that just a tiny little bit smells sort of nice and comforting; I guess it's because I grew up in the 1970s, which was Brut's 'splash it all over'* heyday.
*best not to actually do that, though.