As it has been pointed out multiple times on this thread, the book is in first person. That person portrays a straight, struggling to understand a dominant. Though, poorly written, I believe Ms. James is doing an adequate job of portraying a straight trying to comprehend the lifestyle. Agreed that the bdsm, d/s lifestyle is being misrepresented, but what do expect from someone that likely has never experienced the lifestyle. Until I found E, I myself would probably think that those in the bdsm, d/s lifestyle were broken and environments made them that way rather than a conscious choice. I have been educated on the lifestyle and even attempted to write a Dom character. I don't pass judgement on the community, and challenge those in the community to put themselves forward and write something from a bdsm, d/s perspective. Obviously ability to write is not a factor as long as you have a semi-plausible story and a lot of hype. I am certain that the E community has enough moxie to rally support and creat as much hype.