As an engineer who works for Corning, I'm really excited that there's interest in this even on E! The main issues with most of the techs shown off in the ad are two sided. One, can Corning supply the glass needed to accomplish it, and two, can screen makers and other tech firms make the systems that actually do what was shown.
I can't speak to their problems, but I can let you know that on the glass front, we're not all that far away from anything in there. We've had our glass put into a model apartment in Seattle, I believe, in the architectural setting, Hyundai displayed our glass in a concept car last year. All of the outdoor panels could be easily protected with a thin layer of our Gorilla glass, and it's not like we don't see huge screens now... the new Cowboy's stadium?
Finally, at displayweek this spring, Corning showed off flexible glass to the public. When we draw glass thin enough, it actually displays properties much like a polymer with still having all of the benefits of glass. In our display, we just had a ribbon of glass constantly winding around a couple of mandrels at room temperature, but the ability to go further is there.
The only problem, like with most advanced tech, is cost. I'd say that there's nothing in our video that couldn't be on the market within five years except for maybe the flexi-tablet, but that has much more to do with battery power than anything else. But most everything in that video would cost an arm and a leg, and probably your other leg. We will see these things start to penetrate the market in niche markets at first, but I think before you know, you'll start to see some of these things and hopefully look back to this video and look forward to the next thing!