Sony Patents In-Game Commercials

[TheGlyphstone]

Not in-game advertisements, in-game commercials, where the game is force-paused and can't be unpaused until the unskippable commercial is over.

http://www.gamezone.com/products/playstation-3/news/sony-patents-technology-to-pause-game-and-display-advertisement

Trying not to assume the sky is falling here, but....WTF?

[Shjade]

Read an article on this last week. As I recall they pointed out similar patents were made almost a decade ago and nothing noticeable came of it (yet). No reason to believe this is going to become an issue anytime soon.

Edit: I was close: "This isn't the first time Sony has expressed an interest in such technology; the patent has been active in one form or another for at least six years."